Animal Ag Engage

“This is My First Summit!”

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Over the course of my semester interning with the Animal Ag Alliance, preparation for the 2017 Stakeholders Summit was the main focus. I had witnessed how much work each member of the Alliance team had put into this event, listened to them discuss new ways to ensure every attendee was engaged, and strategize how they would make this year’s Summit the best one yet. Needless to say, I had pretty high expectation for the annual event.

Myself at the Alliance photo booth at Summit.

Board of Directors Meeting

The day before the official start of Summit was the Alliance’s spring Board of Directors meeting. With their strong connections to major industry organizations, the Alliance’s Board is filled with individuals who I am completely in awe of. Surrounded by and having the opportunity to mingle with representatives from National Cattlemen’s Beef Association, National Pork Producers Council, American Farm Bureau Federation, etc. was one of the coolest things I’ve ever experienced. Stepping into my first “real” job, it was incredible having the opportunity to spend the day alongside so many people in positions that I aspire to be in.

Connect, Engage, Protect

Once Summit officially kicked off, each morning and afternoon focused on one core aspect of the Alliance’s work: connect, engage, and protect. The connect segment focused on misconceptions related to food. The Alliance team was able to provide a consumer focus group comprised of people that ate out at least 4 times a week. Attendees were able to hear why they choose the foods that they do related to labeling and what they associate those labels with.

Casey, Alliance communications manager and I having fun at one of the receptions.

The engage portion of the day was headlined by author Nina Teicholz, who spoke the importance of animal products in a healthy diet. It was great hearing from someone who was not biased related to this issue. She admitted that previously she was a believer that animal products were not good for your health, leading her to follow a vegetarian diet. She eventually discovered that this was not true and noted that she actually lost weight after introducing animal products back into her diet. The remainder of the day was broken into two breakout tracks: engaging with consumers, and engaging with the media to ensure the public has accurate information related to animal agriculture. I sat in on the media portion and was able to gain a better understanding of how to work with biased media.

Thursday morning was focused on protecting animal agriculture from people and organizations that are working tirelessly to end it. This was probably my favorite part of the event! Part of my responsibility with the Alliance was to monitor the news every morning for issues related to animal welfare and animal rights, and it was so cool to hear from experts on these issues in their fields. Diane Sullivan, an anti-poverty and affordable food advocate, closed the conference and was absolutely great to listen to. She brought up an important food topic, but one that I do not think of often. She shared her personal story and the hardships she’s faced securing food for her family. She was a great choice to wrap up Summit!

Two of the College Aggies winners and I showing people how to use the photo booth props!

College Aggies

I was fortunate enough to spend a good bit of time with the College Aggies Online winners during Summit. These winners are peers that I look up to and were absolutely deserving of the recognition they received. It was so cool meeting students from across the country and hearing about their campus experiences at their perspective schools. Hearing about how much they enjoyed participating in the College Aggies Online program has inspired me to participate in the contest this fall. I can’t wait to signup! 

Attending the 2017 Stakeholders Summit was an incredible experience and I am so thankful for having had the opportunity to attend! The event provided so many networking and learning opportunities which is super important for a college student like me! If you were not able to attend this year, I highly encourage you to signup for next year!

 

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