Animal Ag Engage


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Thank you, Mark Zuckerberg!

Mr. Zuckerberg,

As champions for farmers and ranchers, we know sharing the stories of the people and families who raise and produce our food is key to helping consumers better understand where their food comes from. We are excited to see you joining us as you visit farm families across the country and share their stories on Facebook.

As you know, there is a lot of misinformation being shared online about food and agriculture – often times by people generations removed from agriculture. We appreciate you sharing how much hard work, dedication and passion farmers and ranchers have for raising livestock while feeding families everywhere.

The Alliance is no stranger to receiving negative comments from groups that are opposed to animal agriculture as we work to bridge the communication gap between farm and fork. We’ve noticed that you are now receiving some of the same comments on your posts and standing strong in the face of their tactics is not always easy. The Alliance team and the farmers, ranchers, veterinarians, animal health companies and other farm organizations we represent want you to know how much your recognition and appreciation of the people who grow and raise our food means to each of us.

We sincerely thank you for being a supportive advocate of the agriculture community!

 

 


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‘What The Health’ claims get debunked

Some determined activists will say almost anything to convince people to go vegan. One example of this is “What The Health,” a film you might have seen while scrolling through Netflix. If you’ve watched the movie, it may have left you feeling confused about the nutritional value of meat, milk, poultry and eggs.

Several scientists, dietitians and agriculture advocates have started speaking out against the film and helping viewers find factual information to make decisions about their diets. Nina Teicholz, author of The Big Fat Surprise analyzed each health claim made in the film and concluded that 96 percent were bogus and not based on sound science. Dr. Harriet Hall, a retired family physician says the film “cherry-picks scientific studies, exaggerates, makes claims that are untrue, relies on testimonials and interviews with questionable “experts,” and fails to put the evidence into perspective.”

Here are some of the main claims from the film debunked:

Red and processed meats cause cancer

The World Health Organization (WHO) report that brought this controversy to the forefront relied on a few weak studies and ignored numerous other studies that have affirmed the nutritional benefits of consuming meat. Since the report was released, the WHO said “meat provides a number of essential nutrients and, when consumed in moderation, has a place in a healthy diet.”

A 2015 meta-analysis of 27 studies concluded that the link between cancer and red meat consumption is actually pretty weak. In another 2015 meta-analysis of 19 studies, scientists concluded “the results from our analyses do not support an association between red meat or processed consumption and prostate cancer.”

Sodium nitrite, a salt used to cure meats like sausage, bacon and ham is often brought to the table when discussing cancer and processed meat; but the U.S. National Toxicology Program (NTP), which is considered the “gold standard” in determining whether substances cause cancer, completed a multi-year study that found nitrite was not associated with cancer. NTP maintains a list of chemicals found to be carcinogenic. Sodium nitrite is not on that list.

Sugar and carbohydrates don’t cause diabetes, instead it is caused by eating meat

According to the American Diabetes Association (ADA), type 2 diabetes is caused by genetics and lifestyle factors. Starchy foods can be a part of a healthy meal plan, but portion size is key. Being overweight does increase your risk of developing type 2 diabetes, and a diet high in calories from any source contributes to weight gain. Research has shown that drinking sugary drinks is linked to type 2 diabetes. The ADA recommends that people should avoid intake a sugar-sweetened beverages to help prevent diabetes.

A 2016 study and meta-analysis regarding sugar and diabetes concluded, “habitual consumption of sugar sweetened beverages was associated with a greater incidence of type 2 diabetes.”

Eating one egg is the same as smoking five cigarettes

Yes, they actually made this outrageous claim. There’s no way an egg has the same health effects as smoking cigarettes. Eggs are packed with 6 grams of protein, 14 essential nutrients (including choline and vitamin D) and they’re only 70 calories each – how can you beat that combo?!

The 2015-2020 Dietary Guidelines for Americans recommend three healthy eating patterns…all of which include eggs. According to a 2015 peer reviewed study about the effects of egg and egg-derived foods on human health, “eggs represent a very important food source, especially for some populations such as the elderly, pregnant women, children, convalescents and people who are sports training.”

Pregnant women who eat meat, milk and eggs are introducing toxins to their child

Wrong again. According to the American College of Obstetricians and Gynecologists, a pregnant woman should eat lean read meat, poultry, fish, dried beans and peas to obtain the daily recommended dose of iron during pregnancy.  A 2013 study states pregnant women “should eat foods that contain adequate amounts of choline” and milk, meat and eggs just happen to be choline-rich! Now you may say – pregnant women can skip meat, milk and eggs if they take a prenatal vitamin, right? Nope. The study also states that “prenatal vitamin supplements do not contain an adequate source of choline.”

Milk contains pus

Let’s put this misinformation, frequently used to try to scare you out of drinking milk, to rest. Here’s an awesome explanation from Carrie Mess, a Wisconsin dairy farmer…

Somatic cell count (SCC) is a measurement of how many white blood cells are present in the milk. “White blood cells are the infection fighters in our body and so an elevated white blood cell presence or on a dairy farm an elevated SCC is a signal that there may be an infection that the cow is fighting. Dairy farmers are paid more money for milk that has a low SCC, if our cell count raises above normal levels they will dock the amount we get paid for our milk, if it raises even higher they stop taking our milk and we can’t sell it. So not only do we not want our cows to be sick, it would cost us a lot of money and could cost us our farms if we were to ignore a high SCC. While the current US regulation is that milk must have a cell count under 750, dairy coops and companies generally require under 400 and most dairy farms aim for a SCC under 200. So, does this mean that we are allowing some pus into your milk? No. All milk is going to have some white blood cells in it, that’s the nature of a product that comes from an animal, cells happen.”

For these and more claims from the film debunked, check out this resource from the Animal Agriculture Alliance. The Alliance also provides detailed reports to its members on popular books and movies pushed by animal rights activists along with films that are positive towards farmers and ranchers.

This film is tagged as a “documentary,” but I would argue it should be categorized as a comedy because it has so many absurd allegations about food and agriculture.

As always, if you have concerns about your health or the foods you eat, you should consult your doctor!


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Lights, Camera…Misinformation!

It’s lights, camera, action for America’s farmers and ranchers – whether they auditioned or not. Films are popping up on the big (and small) screen, putting animal agriculture under increased scrutiny. These films often claim they are “shedding light” on the agriculture industry, but they usually leave out the true story.

Producer vs. Producer 

It could be a great thing to have American farmers and ranchers showcased for raising the safest food supply out there and providing great care to their animals, but when film producers attack the producers of our food, fuel and fiber it can spread misconceptions and “alternative facts” – especially when the films are produced by or in collaboration with animal rights groups.

Producing films (and publishing books) is not a new tactic animal rights groups are using to further their mission of putting farmers and ranchers who produce meat, milk, poultry and eggs out of business, but they are getting more attention in recent years. This is due to increased interest in how food gets from the farm to the fork along with the popularity of movie platforms like Netflix.

Lights, Camera…Misinformation!

Documentaries are supposed to provide a factual report of a certain event or issue, but the films produced by activists skew the truth or ignore it all together. Some claim they are giving an “unbiased” look into how food is raised on farms, but is it unbiased if the film is produced a vegan who only interviews other vegans?

Activist films are often how myths get started – because if it’s in a “documentary” it must be 100 percent true, right? Here are a few ways to tell if you’re watching an activist movie, or as Leah McGrath, dietitian and agvocate, likes to call them – “Shockumentaries.”

  • Cherry-picking studies
  • Playing ominous background music
  • Using outdated information and studies from 1841
  • Taking things out of context
  • An animal rights group is the main sponsor
  • The overwhelming majority of the cast is vegan
  • The call to action is “GO VEGAN!”

One of the main claims from an activist film recently released to Netflix is eating one egg is the same as smoking five cigarettes. I was honestly happy to hear this lie included because any rational person would recognize it as crazy and discredit the rest of the movie.

A pig farm

The Animal Agriculture Alliance has more than 20 movie and book reports summarizing these activist films which are available to our members. Each report lists out the main claims so you don’t have to go through the trouble of wasting an hour or two of your time, but can stay informed on what the other side is saying about our industry.

What’s worth watching…

As for what you should watch to learn more about agriculture and food production, how about videos of farmers taking you on a virtual tour of their farms?! They may not be as dramatic as the activist films, but they do show the truth. Here are a few of my favorites:

  • Fresh Air Farmer – a dairy farmer from Canada taking you on a different farm tour every week (from a celery farm to a pig farm!)
  • Farmland – a movie showcasing young farmers and ranchers across the United States
  • Chicken Checkin videos – the National Chicken Council put together a series of videos showing how broiler chickens are raised
  • Farm tour from Tyson Foods chicken farm – a recent video by Tyson Foods, Inc. about their commitment to animal care and sustainability
  • The Udder Truth – series of videos from dairy farmers about what really happens on America’s dairy farms
  • Veal farm tour – a veal farmer from Wisconsin invites you on a virtual tour
  • Turkey farm tour – a turkey farmers from California takes viewers onto his farm

Turkey farm tour!

Farmers and ranchers realize how important it is to be transparent and many have added advocate to their list of farm chores. They’re the true experts on farm animal care and know if they don’t tell their story animal rights activists will not only tell their version of the story, but make it into a book or film. So, the next time you hear of a “documentary” about animal agriculture ask yourself this question: who is telling the story? The farmers and ranchers who raise and care for the animals or the activists who could care less about animal care and just want to take meat off everyone’s plate?

 


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Animal rights activists masquerading as consumers

Consumer demand is powerful. It can be the champion of a company’s success or the culprit of their failure. What I find even more interesting is how consumer demand is defined. Does a group of people with no intention of ever buying a restaurant’s product qualify as their consumer? With the avalanche of recent restaurant and retail pledges caving to pressure from animal rights organizations, it seems so.

At the Animal Agriculture Alliance’s recent Stakeholders Summit, speakers offered insights about consumer demand – suggesting consumers aren’t the ones demanding restaurants and grocery stores to change their supply chain policies at all. Dr. Dan Thomson of Kansas State University stated, “activists today are masquerading as the consumers.”

I have yet to hear a person order their chicken sandwich only with meat from “slower-growing” chickens, so Thomson’s statement didn’t surprise me. Although I understand why restaurants adopt certain sourcing policies in the face of mounting activist pressure, it would be refreshing to see a company stand up against the “self-appointed food police” as Diane Sullivan, an anti-poverty and affordable food advocate calls them. Thankfully, there is still at least one brand with a backbone – Domino’s Pizza.

Tim McIntyre of Domino’s Pizza

Tim McIntyre from Domino’s shared how the pizza company hears from animal rights “extremists” all the time, but they value the hard work of farmers and ranchers and will never make a policy announcement threatening farmers’ livelihoods [cue standing ovation].

Animal rights organizations hide behind the guise of being concerned about animal care and well-being, but in reality they are campaigning for animal rights. No matter how well animals are cared for, if it benefits humans in any way it is unacceptable in their eyes. The pressure campaigns are about one thing – driving up the cost of production and in the end, consumer costs to put farmers and ranchers who raise meat, milk and eggs out of business.

I urge the consumers who don’t want to be bullied by animal rights organizations to take a page out of Domino’s playbook and stand up and take action. A simple thank you to our favorite restaurant or the manager at your grocery store can go a long way.


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Cast your vote for two farmers to win our blog and photo contests!

The top entries for our Instagram and blog contests have been selected and now it’s up to you to decide which ones will be the winners and receive a free registration to our 2017 Stakeholders Summit! Cast your vote by Friday, March 10th and the lucky winners will be announced on Monday, March 13th!

Blog Post Entries 

The farmers with the top blog posts are…

  1. Nicole Small, Kansas Farm Mom: “Action Please”
  2. Wanda Patsche, Minnesota pig farmer: “Action, Please – Minnesota “Farm-to-table style” 
  3. Melinda B., Cattle rancher: “Action, Please!”

Please vote for your favorite Action, Please story and the winner will receive a free registration and hotel stay to attend the Summit to Connect to Protect Animal Ag! The two runner-ups will be invited to come at a discounted rate.

 

Instagram Photo Entries 

We received so many great entries that we couldn’t limit ourselves to picking just three photos, so we picked our top five!

Laura Daniels, Wisconsin dairy farmer

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Karra James, Kansas beef rancher and row crop farmer

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Michelle MillerThe Farm Babe, sheep and cattle farmer

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Krista Stauffer, The Farmer’s Wifee, dairy farmer

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Lauren Arbogast, Paint The Town Ag, Virginia chicken farmer

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Please vote for your favorite farm photo and the winner will receive a free registration and hotel stay to attend the 2017 Summit and the two runner-ups will be invited to come at a discounted rate!

 


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Did you take action for animal agriculture? Share it with us!

Last year’s Stakeholders Summit focused on taking action to secure a bright future for animal agriculture. Well, it’s that time of year again and we want to know what you did to take action! Did you talk to people in your community, start a club or teach a lesson at a local school, join social media to start advocating, invite neighbors to your farm or something else to help secure a bright future for our industry? If you did, we want to feature you at the 2017 Summit! Share a photo with a few sentences explaining the picture or video testimonial and we will share your Action, Please story with our Summit attendees this May! The deadline to submit stories is April 7, 2017!

Please share your photos and videos on Instagram or Twitter and tag the Alliance! You can also send your photos and videos to Casey at cwhitaker@animalagalliance.org!


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Farmers and ranchers can enter to win a FREE registration to the 2017 Stakeholders Summit!

The Animal Agriculture Alliance’s Stakeholders Summit is one of the must-go-to events of the year! Set for May 3-4, 2017, the Summit will take place in Kansas City, Mo.

With the theme of “Connect to Protect Animal Ag: #ActionPlease2017,” the conference will build on the 2016 Summit’s focus of taking action to secure a bright future for animal agriculture. Speakers will give the audience actionable solutions to take home and implement on their farm or in their business.

Sound exciting? Are you a farmer or rancher who advocates for animal agriculture? Well here’s your chance to enter to win a FREE registration to the event!

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Blog Contest:

Write a blog post telling your “Action, Please” story! This can be something you’ve done to help bridge the communication gap between farm and fork in your community and engage with consumers about animal agriculture.

What you need to do:

  • Write a 500-750 word blog post
  • Publish your blog post somewhere public before March 1
  • Promote your blog on Twitter and use the hashtag #AAA17 and tag @animalag

The Alliance will respond to your tweet to acknowledge it being entered into the contest. On March 2, 2017 we will announce the top three blog posts. Then, the top three will be up for public voting. The farmer that receives the most votes by the stated deadline will win a free registration to our Summit! The farmers in second and third place will receive a discounted registration to attend.

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Instagram Photo Contest:

If photography is more your style, here’s what you can do to win a free registration:

  • Share your favorite farm photo on Instagram before March 1
  • Use the hashtag #AAA17
  • Tag @animalagalliance

The Alliance will comment on your photo to acknowledge it being entered into the contest. On March 2, 2017 we will announce the top three photos. Then, the top three will be up for public voting. The farmer that receives the most likes by the stated deadline will win a free registration to our Summit! The farmers in second and third place will receive a discounted registration to attend. We’ll also choose some of our favorite photos to use for Alliance social media graphics in the future!

If you know a farmer or rancher who should be at our Stakeholders Summit, tell them about this opportunity!

 


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Tis The Season to Thank Agriculture

Food has a long history of bringing people together, especially during the holiday season. No matter our religion, political beliefs or which football jersey we wear, we can amicably sit around the table and enjoy our neighbor’s company with a warm meal. Food surrounds us in times of happiness and in times of sorrow. It is something we cannot live without and part of something bigger that we often take for granted. Agriculture.

With the holiday season among us, I can’t help but reflect on the reasons I have to thank agriculture for the gifts it provides not only during the holidays, but every day. This is why I thank agriculture:

  1. I thank agriculture for introducing me to my best friends, career and passion.

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    My best friends I met in the College of Ag at Auburn University!

  2. For the farmers and ranchers who don’t take a holiday off from raising livestock and growing crops.
  3. The dedication to animal care that all farmers share, not matter what size their farm.
  4. The people who care about the future of animal agriculture as much as I do.
  5. For the dairy cows and farmers who provide high quality cream for my coffee addiction.
  6. Bacon.
  7. All the students currently studying agriculture and working to become a voice for our industry.
  8. For giving me the peace of mind knowing that our country has the safest food supply in the world.
  9. The many choices in the grocery store – whether its produced a certain way or has a certain label, I know it is safe and nutritious.
  10. Chicken, turkey and pork free from added hormones…also known as all chicken, turkey and pork in the United States.
  11. For all the farmers who have hosted a farm tour and have reminded me why I love doing what I do.
  12. All my favorite wool and cotton sweaters, socks and scarves that keep me warm during the winter.
  13. For not only my food, but for the food I feed Zaza and Barney.Zaza and Barney!
  14. The colleagues in the sheep, beef, chicken, veal, turkey and dairy industries who at the end of the day unite for animal agriculture.
  15. Knowing that when I find a recipe online I can find the ingredients just down the road.
  16. The things I use every day that I don’t realize are made with by-products from animal agriculture.
  17. The small, but mighty team I get to be a part of at the Animal Agriculture Alliance.
  18. And a million other reasons!

The men and women involved in agriculture are some of the most dedicated, passionate and hard working people I know and to work on behalf of people I have the utmost respect for is an honor.

I hope everyone has a happy holiday season and remembers to thank agriculture for for all the presents it provides without fancy wrapping paper or bows. Please join me in sharing why you thank agriculture on social media with #WhyIThankAg!

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14 things I bet you didn’t know about pig farming

Oink you glad it’s Porktober? Not only is it finally starting to feel like fall with pumpkin spice everything hitting the stores, but it is also Pork Month! Farmers are dedicated to caring for their pigs so we can enjoy bacon next to our eggs every month of the year. Here are a few things to know about pig farming because bacon doesn’t magically appear on our plates (although that would be awesome!).october-is

  1. There are five common types of pig farms. Today’s pig farms usually specialize in a certain period of the pigs’ life cycle. The five types of pig farms are: farrow-to-finish, farrow-to-nursery, farrow-to-wean, wean-to-finish and finishing. There are 67,000 total pig farms in the United States!twitter-pig-care
  2. Modern pig farms help farmers care for their pigs. Animal care is the number one priority for all farmers and modern farming systems allow farmers to embrace technology that allows them to take better care of their pigs. Temperature control, automatic water and feed dispensers and protection from predators are a few examples!
  3. Pig barn floors a designed to keep things clean. Floors in pig barns are slatted to allow farmers to easily hose and clean up after the pigs!
  4. All pigs are raised without added hormones! Some packaging labels claim that their pigs are raised without hormones, but ALL pigs are raised without added hormones. It is illegal to use added hormones in pig farming!hormones-twitter
  5. Pig farmers use less water, land and energy than ever before! Pig farmers live on or near the land that they farm, so they understand the importance of environmental stewardship. Between 1959-2009, pig farmers decreased land use by 78 percent and water use by 41 percent!pig-sustainability-twitter
  6. An adult female pig is called a sow. And a baby pig is a piglet; a young female pig that has not given birth is a gilt, a male pig is a boar and if castrated, barrow.
  7. Farrowing stalls help protect piglets. Farrowing stalls allow farmers to help in the birth process and reduce the number of piglets accidentally laid on or stepped on by the sow.farrowing-twitter
  8. Piglets are born with needle-teeth that are trimmed after birth. Farmers have learned more than a few things over the years, and one of them is to trim piglet teeth to prevent injuries to other piglets and the sow!
  9. Heating lamps are used to keep piglets warm. Heating lamps help keep piglets warm in the farrowing stall while keeping the sow cool.heating-lamp-tw
  10. Pig farmers work closely with veterinarians to ensure their animals receive the best care. Farmers and veterinarians learn from each other on how to improve and best take care of their animals. Farmers work with veterinarians to have animal care and health management plans on each farm.
  11. Pigs’ ears are used for identification. The left ear identifies the pig number within its litter and the right ear signals the litter number.
  12. Pigs eat a nutritionally-balanced diet every day. Pigs eat a grain-based diet of corn and soybean meal with wheat, barley, vitamins and minerals.
  13. Pig farmers are on social media! That’s right, pig farmers are on Facebook, Twitter and Instagram just like everyone else! Some farmers are very active on social media sharing their farm story and pig farmers are no exception. If you search the hashtag “#RealPigFarming” you can follow along with them and learn more about pig farming!
  14. Americans love pork! Ok, I bet you did know that – BUT maybe you didn’t know you can satisfy your pumpkin and pork craze at the same time! Here are few pumpkin-themed pork recipes for you to enjoy:

Happy Pork Month!


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Using Snapchat to share agriculture’s story

The Animal Agriculture Alliance engages food chain influencers and promotes consumer choice by helping them better understand modern animal agriculture. Social media is one way we share information and facts about how farmers and ranchers care for their animals and help feed families.  We are active on Facebook, Instagram, Twitter, Pinterest, LinkedIn and now Snapchat! Our username is animalag.

Snapchat is one of the newest social media channels with more than 100 million users. We are excited to use this new platform to make sure animal agriculture’s voice is heard and to reach even more people who may not be familiar with how delicious meat, milk and eggs get to their plates. Basically, the app allows users to take short videos and pictures to share with followers, but the content only remains visible for 24 hours.

The Alliance will use Snapchat to take our followers on farm tours and conferences we attend throughout the year, meet farmers and share trivia facts. Recently, our director of communications attended the National Association of State Departments of Agriculture annual conference in Nebraska and shared photos and videos from the conference where she had the opportunity to tour a dairy farm and a cow/calf beef farm.snapchat
Starting in the next few weeks, the Alliance will start Trivia Tuesdays and Thursdays on Snapchat about animal care, sustainability, meat matters and fun facts about pigs, cows, sheep, chickens, turkeys and all the other barnyard animals!

If you’re on Snapchat, here are a few other accounts to follow:

  • Gilmerdairy – Will Gilmer, Alabama dairy farmer
  • Hilljay45 – Jay Hill, New Mexico farmer
  • Nationalffa – National FFA
  • Realpigfarming – Real Pig Farming
  • Cristencclark – Cristen Clark, Food & Swine
  • Hmiller361 – Hannah Miller, social media guru on agriculture
  • Aggrad – Ag Grad, a career resource for college students and recent grads

For how to effectively use each social media platform to promote agriculture, check out the Alliance’s social media guide, The Power of Social Media in Agriculture: A Guide to Social Media Success.