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5 Things You Won’t Want to Miss at AFBF

With consumers hungry to learn more about where their food comes from and animal rights activists trying to tell them a negative, misleading story, it’s more important than ever for the animal agriculture industry to come together to support the future of animal ag. These five can’t-miss things at the 2018 American Farm Bureau Federation Annual Convention & IDEAg Trade Show will help you protect your roots.

Kay Farm Bureau Presentation

1. Activism at the Altar II presented by Kay Johnson Smith and Hannah Thompson-Weeman, Animal Agriculture Alliance
Sunday, Jan. 7 at 1:15 pm in Governors Ballroom AE

At last year’s AFBF convention, the Alliance team shared how animal rights extremist organizations are targeting faith-based organizations and using religion to spread myths and misinformation about animal agriculture. In a follow-up to that popular session, we’ll provide an update on this issue and explain what steps the animal agriculture industry has taken to respond. In this workshop, we will share new resources that farmers and ranchers can use to engage in your own community. You’ll leave with talking points, key messages, letter templates and other tools.

2. The Danger of Allowing Ideologies to Grow Unopposed- A Fireside Chat with Vance Crow, Monsanto, and Jordan Peterson, University of Toronto
Sunday, Jan. 7 at 2:30 pm

Political ideologies have the power to shift policies around the globe and, if unchecked, can destabilize even the most robust economies. Dr. Jordan Peterson will discuss in plain language the political ideologies being propagated in universities and among environmental NGOs. This discussion will focus on how agriculture historically has been the target of these movements and how farmers can respond to the looming challenges building on the horizon.

Proteins3. Meat Matters presented by Allyson Jones-Brimmer, Animal Agriculture Alliance
Sunday, Jan. 7 at 3:40 pm at the Cultivation Center in the trade show

Learn about the anti-animal agriculture activist organizations behind the “Meatless Monday” campaign and arm yourself with resources to prevent it from coming to your community. The Animal Agriculture Alliance’s “Meat Matters” campaign debunks myths regarding nutrition and environmental sustainability of consuming animal protein. Take the social media pledge to show you are a proud omnivore. Leave this workshop with white papers, talking points and infographics to share and steps to take if any organization in your community is considering a “Meatless Monday” pledge.

4. Bridging the Gap between Farmers and Consumers presented by Michelle Miller, the “Farm Babe”
Monday, Jan. 8 at 10:15 am

Michelle Miller, the Farm Babe, is one of commercial agriculture’s biggest voices working to bridge the gap between farmers and consumers. With 60,000 social media followers, her messages have been shared with tens of millions of people all around the world. She will share her tips on how to further spread the word of agriculture to the general public by giving listeners the tools they need to become their own AGvocates.

5. Animal Agriculture Alliance – Booth #717Alliance booth
Stop by for security resources to protect your farm or ranch from activists. Talk with the Alliance team about receiving access to the Farm Security mobile app and up-to-date information on animal rights activists’ strategies. Learn about membership opportunities for individuals, farms, ranches, agribusinesses and state associations. Contact Allyson if you’d like to set up a time to meet. We hope to see you there!

As a bonus, check out these additional opportunities at AFBF:

  • Workshops:
    • How to Implement and Rock an Influencer Farm Tour
    • Purple Plow Challenge: Join the Maker Movement!
    • New Gene Editing Technologies and Consumer Acceptance
    • Telling U.S. Agriculture’s Sustainability Story
    • Rancher, Farmer, Fisherman
    • Making Videos Part 2
    • Fun with ‘Food and Farm Facts’
    • Gene Editing
    • The Rosetta Stone of Farming
    • From Grassroots to Elevator
  • Cultivation Center
    • Telling A Compelling Story through Social Media
    • Today’s Skewed Perception of Sustainable Farming
    • Don’t Hate on Consumers…They’re Just the Do-Gooders
    • Is This the Next Green Revolution?
    • Food Evolution Panel


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Cast your vote for two farmers to win our blog and photo contests!

The top entries for our Instagram and blog contests have been selected and now it’s up to you to decide which ones will be the winners and receive a free registration to our 2017 Stakeholders Summit! Cast your vote by Friday, March 10th and the lucky winners will be announced on Monday, March 13th!

Blog Post Entries 

The farmers with the top blog posts are…

  1. Nicole Small, Kansas Farm Mom: “Action Please”
  2. Wanda Patsche, Minnesota pig farmer: “Action, Please – Minnesota “Farm-to-table style” 
  3. Melinda B., Cattle rancher: “Action, Please!”

Please vote for your favorite Action, Please story and the winner will receive a free registration and hotel stay to attend the Summit to Connect to Protect Animal Ag! The two runner-ups will be invited to come at a discounted rate.

 

Instagram Photo Entries 

We received so many great entries that we couldn’t limit ourselves to picking just three photos, so we picked our top five!

Laura Daniels, Wisconsin dairy farmer

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Karra James, Kansas beef rancher and row crop farmer

kara-james

Michelle MillerThe Farm Babe, sheep and cattle farmer

michelle-miller

Krista Stauffer, The Farmer’s Wifee, dairy farmer

krista-stauffer

Lauren Arbogast, Paint The Town Ag, Virginia chicken farmer

lauren-paint-the-town-ag

Please vote for your favorite farm photo and the winner will receive a free registration and hotel stay to attend the 2017 Summit and the two runner-ups will be invited to come at a discounted rate!

 


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Using Snapchat to share agriculture’s story

The Animal Agriculture Alliance engages food chain influencers and promotes consumer choice by helping them better understand modern animal agriculture. Social media is one way we share information and facts about how farmers and ranchers care for their animals and help feed families.  We are active on Facebook, Instagram, Twitter, Pinterest, LinkedIn and now Snapchat! Our username is animalag.

Snapchat is one of the newest social media channels with more than 100 million users. We are excited to use this new platform to make sure animal agriculture’s voice is heard and to reach even more people who may not be familiar with how delicious meat, milk and eggs get to their plates. Basically, the app allows users to take short videos and pictures to share with followers, but the content only remains visible for 24 hours.

The Alliance will use Snapchat to take our followers on farm tours and conferences we attend throughout the year, meet farmers and share trivia facts. Recently, our director of communications attended the National Association of State Departments of Agriculture annual conference in Nebraska and shared photos and videos from the conference where she had the opportunity to tour a dairy farm and a cow/calf beef farm.snapchat
Starting in the next few weeks, the Alliance will start Trivia Tuesdays and Thursdays on Snapchat about animal care, sustainability, meat matters and fun facts about pigs, cows, sheep, chickens, turkeys and all the other barnyard animals!

If you’re on Snapchat, here are a few other accounts to follow:

  • Gilmerdairy – Will Gilmer, Alabama dairy farmer
  • Hilljay45 – Jay Hill, New Mexico farmer
  • Nationalffa – National FFA
  • Realpigfarming – Real Pig Farming
  • Cristencclark – Cristen Clark, Food & Swine
  • Hmiller361 – Hannah Miller, social media guru on agriculture
  • Aggrad – Ag Grad, a career resource for college students and recent grads

For how to effectively use each social media platform to promote agriculture, check out the Alliance’s social media guide, The Power of Social Media in Agriculture: A Guide to Social Media Success.