Animal Ag Engage


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It’s More than an Industry

I am constantly reminded how lucky I am to have found an interest in animal agriculture; the work itself is great, but the people are even better. This summer I was able to attend the Ag Media Summit , which is a conference held for those involved in the agricultural communication field. I was again impressed by the kindness and sincerity of the people who work in the agriculture industry.

Everyone is Welcome

As a student, it is easy to be intimidated when meeting professionals who work in your field. We often forget that they are people too and once stood in the same place we did. For the first time, I attended a conference and did not feel like a student; I was immersed in professional conversations and introduced to mutual connections. I was in the presence of industry leaders while still being able to meet many like-minded students. I loved the atmosphere and felt welcome in every room I entered.

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It’s exhilarating to meet new people, especially when they have similar passions and understand why you get so excited about writing and social media. When you are a young professional just kick-starting your career or still finishing your degree, it is encouraging to have alumnus and communicators from across the nation take the time to speak with you about your goals. I can’t speak for other industries, but I know everyone in the agriculture sector is truly a large family wanting each other to succeed. I think that is something pretty special.

We Honor One Another

Since this was my first Ag Media Summit, I wasn’t familiar with who regularly attended or who had made the conference such a success for many consecutive years. So, when the room fell silent during a tribute to someone who had passed away and tears began to fall, all I could do was listen to a cherished man’s story and be thankful that such individuals exist. Even though I’d never met Don, just learning how he had impacted so many lives made me feel as though his memory would impact me.

Throughout the entire conference, we all honored one another. Everyone respected each other as unique, creative individuals and everyone wanted to learn from other people’s experiences. People laughed and shook hands; it was easy to make incredible new relationships. Multiple attendees, students and professionals alike, were awarded for their hard work in the agricultural communication world.

For three days, I interacted with people who write incredible news stories, create beautiful magazine covers and strategically plan the perfect marketing campaigns. Not once did I hear anything negative about someone else’s ideas or passions. Instead, individuals collaborated and sought new ideas. I can’t accurately describe how talented these communicators are or how thankful I am to have met them.

A Bright Future

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I think most of us can agree that the agriculture industry needs a voice now more than ever. Technology continues to improve, new studies are being conducted and consumers have questions about how their food is being raised. It was great to come together with others who work to share the story of agriculture, and I think it is safe to say that our stories will continue to be told.

For me personally, I’ve been inspired to continue pursuing my goals and not be afraid to tell my own story. Besides, every single person has valuable experiences to share. I really believe the story of agriculture will only get better, especially since the story isn’t always about crop genetics or animal husbandry. The stories being told are actually about the remarkable people who make this industry so strong. The agriculture industry isn’t an industry of working strangers; it’s an industry built on family values. I hope we never forget that.