Last year’s Stakeholders Summit focused on taking action to secure a bright future for animal agriculture. Well, it’s that time of year again and we want to know what you did to take action! Did you talk to people in your community, start a club or teach a lesson at a local school, join social media to start advocating, invite neighbors to your farm or something else to help secure a bright future for our industry? If you did, we want to feature you at the 2017 Summit! Share a photo with a few sentences explaining the picture or video testimonial and we will share your Action, Please story with our Summit attendees this May! The deadline to submit stories is April 7, 2017!
The Animal Agriculture Alliance’s Stakeholders Summit is one of the must-go-to events of the year! Set for May 3-4, 2017, the Summit will take place in Kansas City, Mo.
With the theme of “Connect to Protect Animal Ag: #ActionPlease2017,” the conference will build on the 2016 Summit’s focus of taking action to secure a bright future for animal agriculture. Speakers will give the audience actionable solutions to take home and implement on their farm or in their business.
Sound exciting? Are you a farmer or rancher who advocates for animal agriculture? Well here’s your chance to enter to win a FREE registration to the event!
Write a blog post telling your “Action, Please” story! This can be something you’ve done to help bridge the communication gap between farm and fork in your community and engage with consumers about animal agriculture.
What you need to do:
- Write a 500-750 word blog post
- Publish your blog post somewhere public before March 1
- Promote your blog on Twitter and use the hashtag #AAA17 and tag @animalag
The Alliance will respond to your tweet to acknowledge it being entered into the contest. On March 2, 2017 we will announce the top three blog posts. Then, the top three will be up for public voting. The farmer that receives the most votes by the stated deadline will win a free registration to our Summit! The farmers in second and third place will receive a discounted registration to attend.
Instagram Photo Contest:
If photography is more your style, here’s what you can do to win a free registration:
- Share your favorite farm photo on Instagram before March 1
- Use the hashtag #AAA17
- Tag @animalagalliance
The Alliance will comment on your photo to acknowledge it being entered into the contest. On March 2, 2017 we will announce the top three photos. Then, the top three will be up for public voting. The farmer that receives the most likes by the stated deadline will win a free registration to our Summit! The farmers in second and third place will receive a discounted registration to attend. We’ll also choose some of our favorite photos to use for Alliance social media graphics in the future!
If you know a farmer or rancher who should be at our Stakeholders Summit, tell them about this opportunity!
Imagine you’re at the grocery store needing to pick up a carton of eggs to make one of your favorite recipes and when you get to the dairy aisle where the eggs are usually kept, the eggs are gone. You ask an employee stocking shelves nearby where the eggs are and he responds “we don’t sell eggs anymore” and points you in the direction of the vegan substitutes.
This was a dream I had a few nights ago. As a consumer myself who values food choices, I couldn’t help but think…what if this becomes reality one day?
Although I wish the dream was about something more joyful, it has only strengthened my passion for animal agriculture and my commitment to take action for the farmers and ranchers who work hard every day caring for their animals so we can have food choices in the grocery stores.
I am not the only one with a renewed drive to stand up for animal agriculture. Our 2016 Stakeholders Summit concluded on May 6, but the action is just beginning. With the theme of “Action, Please!”, attendees committed to taking action to better share the truth about agriculture.
Action pledges from our attendees included:
- Being active on social media and incorporate video
- Ensuring crisis management plans are in place and continuously updated
- Engaging with the younger generation about agriculture
- Engaging with the mainstream media about animal agriculture
- Starting more in-person conversations about agriculture
- And the list goes on!
With several attendees already creating social media accounts, I am excited to see more people passionate about animal agriculture sharing their passion with others.
My personal action pledges are: be more active on my personal social media, take advantage of any opportunity to become a better communicator and improve Alliance social media to reach and engage with more people.
Speakers discussed how to better engage with consumers, retailers and the media and how the agriculture community can enlist allies to help tell agriculture’s story and find solutions to pressing issues facing animal agriculture today.
One of my favorite quotes from Summit came from a Canadian dairy farmer who shared a photo on social media every day of 2015. He said, “to the consumer our side of the story doesn’t exist, unless we tell it.”
Soon after Andrew Campbell began sharing agriculture’s story, he experienced backlash from the animal rights community. He credited the support from the agriculture industry as the reason he was able to fight through the activist noise and continue sharing agriculture’s story.
“When you see the advocates out there – think how you can support them. It doesn’t have to be publicly,” said Campbell. “I was able to take that picture every day because the industry had my back.”
If you are interested in securing a bright future for animal agriculture, think about how you can support farmers, ranchers and fellow agvocates. Join the action and share your “Action, Please!” pledge in the comment section!
If you were not able to attend the Stakeholders Summit, recorded speaker presentations will be posted here as they are available.
About the author:
I didn’t grow up on farm, but as soon as I met a farmer I knew I wanted to help tell their story. I am the communications coordinator at the Animal Agriculture Alliance responsible for social media, website management and member resources, bridging the communication gap between farm and fork and telling farmers’ stories every day.